Social Media Marketing Strategy

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Social Media Marketing Strategies Social media marketing strategies are very important to increase website traffic, to recognize our business, product or company to the peoples. So, to do the best social media marketing various social media best practice I explain below:- First thing is most important to notice that every social media channel is different. Each one has its own guideline. 1. SET GOALS :- Never start social media marketing without any goal because the goal is very important to get the best response from audiences. The following thing keeps in mind to set a goal for social media marketing:- SPECIFIC : Goal should be specific means if you are setting a goal so, make sure that you reach to the maximum users or engagements on your FB page or your website. (ex:" I decide to increase 5-6% audiences or engagement this week). Measurable : Make sure that if you're implementing the goal and you get a result so analyze your result that your goal did well or n...
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What is SEO(search engine optimization) | on page SEO

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What IS SEO (search engine optimization)?


SEO (search engine optimization) is a method to take our website on the top of the search engines. SEO is very important in the field of digital marketing. Basically, digital marketer do three type SEO 

 1. black hat SEO 2. white hat SEO 3. grey hat SEO



  •  black hat SEO:-black hat SEO is a trick to take our website on top of the search engines but being a digital marketer we should ignore black hat SEO because in black hat SEO we don't follow the google or search engines rules or algorithms (I will write a blog on Google algorithms in my upcoming blogs).
So, basically, black hat SEO is used for any kind of events which is organizing in less time so, if we need to advertise our event in less number of time so, we apply black hat SEO to advertise our events on top of the search engines. By black hat SEO, we take our website on top of the search engines within 2 months. 

  •  white hat SEO:- white hat SEO is a method by which we follow all the Google algorithm to take our website on top of the search engines. It is a legal method and also a long-lasting method. Long-lasting means if we did white hat SEO so our website comes on top of the search engines within 3-4 months so it is fixed on the first page if we regular update on it. 

  • grey hat SEO:- grey hat SEO is mostly used in the digital marketing world. Grey hat SEO means we should allow using 5% black hat SEO and 95% white hat SEO. Means we should break 5% search engines algorithms.

                                    TYPE OF SEO                                           

    1.  ON-PAGE SEO


     2. OFF-PAGE SEO


i) ON-PAGE SEO:- In on-page optimization we generally work on our website offline, we edit our website optimize title tags, meta tags etc. of our website. on-page optimization is a process-oriented method to rank our websites on top of the search engines. 


[ON-PAGE OPTIMIZATION PROCESS]

*Title tag optimization:- In title tag optimization we optimize our title tag of the webpage of our website. We use keywords in our title tags. "Keywords means that words that users search every time on search engines". For example- If we need t-shirts at low cost so we search with the words like- buy online t-shirts at low cost or t-shirts at the low price in India etc. So, if we have a business related to the t-shirts so we use this type of words that user generally use on search engines in our title tag of our website.
* Title tag should be max. 70 characters.
*Title tag must be unique.
*Don't repeat keyword.

*Meta tag optimization:- In meta tag optimization we optimize the meta tag of our website.
* It shows on search page only.
* Limite of meta description tag is 300 characters.
* Ideal limit 160 characters.
* Use a keyword in meta tags.
* Don,t repeat keyword in a meta tag.
* Use the user-friendly description in a meta tag.
*Content optimization:- 
* Heading tag optimization:- (from h1 to h6)
* dot '.' should not use in heading tags.
* Limite of heading tags is 15-65 characters.
* We use h1 tags only one time in a webpage.
* We use h2 tag max. 10 time in a webpage.
*Use a keyword in heading tags.
* Always use a content related heading.

*P-TAG optimization:-
* Content must be in a paragraph.
*Paragraph not to belong.
*Use 2-3 lines in a paragraph.
*Sentence not to belong.
*First paragraph is very important.
*Use a keyword in the first paragraph.
*Paragraph start with keywords.
*Use user-friendly keywords in a paragraph.
*Use attractive and relative content.
*we use 15-20% copy or duplicate content.

*Link optimization:-
We use anchor tag for link - <a href="....link..." </a>Generally, there are two types of links:-
1) Internal links 

2) External links

1) Internal Links:- It is a link situated in our own web pages. We link our own web pages on our website."The internal link is the link in which we go from one webpage to another webpage in the same domain."
* Use the keyword in links.
* We use max. 100 links in a web page.
* Don't use space in the links use '-' use a dash in place of space.
* Don't use dot '.' in the links because it shows the end of the link.

2) External Links:- External links are those links in which we land from one webpage to another web page of the different domain.
*At least one external links should be used on one webpage.
*External links should be related to content.
*External links websites must be related to our website.

* Image optimization:-
*In image optimization we use the img.jpg tag.
*File should be jpg, png, etc. and the tag is img. tag.
*We use "alt=".." tag to give the name of the image also us related keywords in the alt tag.
*<img src ="image path.jpg" alt="name" hight="...' width="...">

TOOLS USED IN ON-PAGE OPTIMIZATIONS:-

1)  GTMATRIX:- To check the speed of the website.
2) SEO Checker:- It shows the parts where we should need to correction for better SEO.
3) Plagiarism checker:- To check content is duplicate or not.
4) SEO review tool:- To check content duplicate or not.
5) TinyPNG:- for compress image resolution is suitable for website and website speed.












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