Social Media Marketing Strategy

Social Media Marketing Strategies

Social media marketing strategies are very important to increase website traffic, to recognize our business, product or company to the peoples. So, to do the best social media marketing various social media best practice I explain below:-

• First thing is most important to notice that every social media channel is different.
• Each one has its own guideline.

1. SET GOALS:- Never start social media marketing without any goal because the goal is very important to get the best response from audiences. The following thing keeps in mind to set a goal for social media marketing:-

• SPECIFIC: Goal should be specific means if you are setting a goal so, make sure that you reach to the maximum users or engagements on your FB page or your website. (ex:" I decide to increase 5-6% audiences or engagement this week).
• Measurable: Make sure that if you're implementing the goal and you get a result so analyze your result that your goal did well or not. (ex: run the ads on FB and see the FB analytic to set another future goal).
• RELEVANT: Make sure that your goal should be relevant means that if you set up your social media goal so it gives the best positive outcomes.

2. PLAN USING SOCIAL MEDIA CALENDER:- The best example is FB calendar it helps us to set advance posting that saves our time and it is accurate.  

3. HAVE A CONTENT STRATEGY FOR EACH SOCIAL NETWORK:- Means that every social media platform is different from each other so, make the best content according to the social media platform.

4. SELECT THE BEST CHANNELS FOR YOUR BUSINESS:-

      #. FACEBOOK: 

• Help to send more traffic compared to any other social media platform.
• It is also based on both news and entertainment. 
• Video content also doing well on FB ao video content also help to grow your business.
• Run Facebook paid ads to get more website visitors, likes etc.
• It is low cost to run paid ads.

     #. TWITTER:

• Twitter basically for large businesses for brand awareness.
• like top companies like Apple, TATA etc. use twitter to recognize their business.

     #. LINKEDIN:

• Linkedin is for professional work or use. All companies post their requirements and all job seekers also use LinkedIn to search the best job. 
• We don't use LinkedIn for selling products like t-shirts, bikes etc. to sell this kind of products we should use FB or Instagram.
• Linkedin generally uses for sharing industrial articles and general professional content.

     #. INSTAGRAM:

• Highly visual network for static images and videos. 
• Not optimal for a driving blog or website traffic.
• Best suited for strong visual brands.

     #. PINTEREST:

• Pinterest is for creative peoples.
• Used for inspiration for projects.

     #. GOOGLE+:

• It acts as a social layer across Google web properties.
• 21% of internet users are active on this network.

5. Important facts for social media profile:-

• Make sure that you added your updated profile details.
• Add profile and cover photo.
• Add your website detail URL most important.
• If you are working for a company or your own so make sure that you mentioned good and updated about us page. 

6. Use 80:20 rule:-

80:20 rule means that If you are running a page of your company or your own so share a post based on 80:20 rule. Use 80% engaged post and 20% business post. Engaged post mean that share a post related to any kind of funny jokes, videos or festivals congrats related post. This type of posts attract more audiences and they all will be busy on your post and like and addicted to your post. So, your page traffic should be increased and long-lasting.

                                                                               20% business post means that if you are working in a company or running any organization to share a post of your business or products that easily recognized by peoples. This help to increase your ROI.

7. PLAN CORRECT TIME:-

This means that if you are running a paid ads or share a post to make it viral so, choose a correct timing. Timing will matter a lot example if you need to recognize your product or business on Facebook so Saturday and Sunday is best for you. Many peoples are free on Saturday and Sunday there is a chance that your products will be sold out on that day or peoples land on your page more on this days.

               If you plan to share a post on Linkedin so all days are best and office timing is best means 10am to 6pm because many peoples use LinkedIn are professionals.

Do your own analysis you own and experience your own because the best thing to get knowledge is to get into it your own.